Discover why identifying and deeply understanding your target audience is the fastest path to entrepreneurial success in this game-changing episode with serial entrepreneur and professor Dr. Greg Watson. Whether you’re launching your first venture or scaling an existing business, you’ll learn the proven framework for pinpointing exactly who you should serve and how this critical decision can transform your results within just 90 days. Dr. Watson breaks down real-world strategies that help founders avoid the costly mistake of trying to serve everyone—and instead focus their energy on the right customers who will drive sustainable growth and profitability.
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