**Discover why 73% of startups fail not from bad products, but from choosing the wrong initial marketing channel—and how to avoid becoming that statistic.** In this critical episode, serial entrepreneur and professor Dr. Greg Watson breaks down the exact framework successful founders use to identify their optimal first marketing channel within 30 days, plus the three fatal mistakes that kill startups before they hit the 90-day mark. Whether you’re pre-launch or struggling to gain traction, you’ll walk away with a actionable roadmap to validate, launch, and scale your chosen channel before your runway runs out.
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