In this eye-opening episode, serial entrepreneur and professor Dr. Greg Watson reveals the seven critical yet overlooked mistakes that cause even billion-dollar unicorn startups to crumble—traps that founders at every stage can learn to identify and avoid before they become fatal. Whether you’re launching your first venture or scaling an established business, you’ll discover the specific warning signs and strategic blind spots that have derailed companies like WeWork, Theranos, and FTX, plus actionable frameworks to bulletproof your own startup against these hidden dangers. Dr. Watson draws from real unicorn failures and his extensive entrepreneurial experience to give you the insider knowledge that could save your company millions and years of misdirection.
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