In this eye-opening episode, serial entrepreneur and professor Dr. Greg Watson reveals the shocking truth behind why 90% of startups crash and burn—they never truly understand who their customer is. You’ll discover the proven frameworks successful entrepreneurs use to identify, validate, and deeply connect with their target market before investing precious time and resources into building the wrong product for the wrong people. Whether you’re in the idea stage or struggling to scale your existing business, Dr. Watson shares actionable strategies that will transform how you think about customer discovery and give you the clarity needed to build a thriving, customer-centric company.
Ready to take your next step as an entrepreneur?
👉 Book a Free 15-Minute Strategy Session
Personalized insight. Zero fluff. Let’s move your business forward.
Looking for practical tools to grow your business?
🎯 Download the Free Digital Marketing & Startup Guide
Brought to you by Entrepreneurship Essentials
Learn more at ProfessorWatson.com