In this essential episode of Entrepreneur Q&A, serial entrepreneur and professor Dr. Greg Watson reveals why 90% of startups crash and burn due to vanity metrics that mask real business health—and shows you the specific traction metrics that actually predict success or failure. Whether you’re pre-revenue or scaling rapidly, you’ll discover the critical measurement frameworks that separate thriving ventures from expensive mistakes, plus learn how to implement tracking systems that guide smart decision-making at every growth stage. Dr. Watson draws from his extensive startup experience and academic research to deliver actionable insights that could be the difference between your venture’s success and becoming another cautionary tale.
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