In this essential episode of Entrepreneur Q&A, serial entrepreneur and professor Dr. Greg Watson reveals the #1 reason startups fail—and it’s not what most founders think. You’ll discover how to identify and validate real customer problems before they become expensive mistakes, plus learn Watson’s proven framework for ensuring your solution actually matches market demand. Whether you’re in the idea stage or struggling to gain traction, this episode delivers the critical insights that separate successful ventures from the 90% that don’t make it past year two.
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