**Discover the hidden pricing mistakes that could be slowly suffocating your business profits and growth potential.** In this eye-opening episode, serial entrepreneur and professor Dr. Greg Watson reveals the counterintuitive pricing strategies that successful founders use to maximize revenue while building sustainable businesses—from startup phase through rapid expansion. Whether you’re struggling to price your first product or looking to optimize your pricing structure for scale, you’ll walk away with actionable insights to transform your pricing from a business liability into your biggest competitive advantage.
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