In this episode of Entrepreneur Q&A, serial entrepreneur and professor Dr. Greg Watson exposes the seven deadly market myths that cause founders to build businesses on shaky ground—from believing “first-mover advantage” guarantees success to assuming customer feedback alone validates your market position. You’ll discover how to stress-test your competitive moat and build truly defensible market positioning that can withstand economic downturns, new competitors, and shifting customer demands. Whether you’re validating your startup idea or scaling an established business, Dr. Watson provides actionable frameworks to avoid these costly misconceptions and secure your long-term market advantage.
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