In this essential episode, serial entrepreneur and professor Dr. Greg Watson reveals why understanding the depth of your customer’s pain is the make-or-break factor between struggling startups and million-dollar success stories. You’ll discover a proven framework for measuring problem intensity, learn how to identify which problems customers will actually pay premium prices to solve, and walk away with actionable strategies to validate whether your solution addresses a genuine market need or just a nice-to-have convenience. Whether you’re in the ideation phase or scaling an existing venture, this episode will fundamentally shift how you evaluate opportunities and position your business for exponential growth.
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