In this game-changing episode, serial entrepreneur and professor Dr. Greg Watson reveals the critical prospecting mistake that’s sabotaging 9 out of 10 sales—and it’s probably costing your business thousands in lost revenue right now. Whether you’re a startup founder struggling to close your first deals or an established entrepreneur looking to scale your sales process, you’ll discover the mindset shift that separates successful sellers from those who chase prospects endlessly without results. Dr. Watson breaks down the psychology behind effective prospecting and gives you actionable strategies to immediately transform how potential customers perceive and respond to your outreach.
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