**Discover why finding true product-market fit is the difference between startup success and becoming part of the 90% failure statistic, as serial entrepreneur and professor Dr. Greg Watson breaks down the critical missteps that sink most founders before they even get off the ground.** Whether you’re validating your first business idea or pivoting an existing venture, you’ll learn the proven frameworks and early warning signs that can save you years of wasted effort and capital. **This episode delivers actionable strategies to identify real market demand, avoid the “build it and they will come” trap, and position your startup among the 10% that actually achieve sustainable growth.**
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