Serial entrepreneur and professor Dr. Greg Watson reveals the critical title and positioning mistakes that kill 87% of startups before they even get off the ground, sharing the exact framework successful founders use to craft compelling business names that attract customers instead of repelling them. Whether you’re in the pre-launch phase or looking to rebrand for growth, you’ll discover the psychological triggers behind memorable business titles and learn to avoid the fatal naming traps that doom most ventures to obscurity. This episode delivers actionable insights that could be the difference between your startup thriving or becoming another statistic in the entrepreneurial graveyard.
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