Discover the three critical missteps that destroy 90% of new startups before they gain traction, as serial entrepreneur and professor Dr. Greg Watson reveals the fatal flaws he’s witnessed countless founders make—and how you can avoid them. Whether you’re launching your first venture or mentoring emerging entrepreneurs, you’ll walk away with actionable strategies to sidestep these common pitfalls and build a foundation for sustainable growth. Dr. Watson distills decades of startup experience into practical wisdom that could mean the difference between joining the failure statistics and becoming the exception.
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