Join serial entrepreneur and professor Dr. Greg Watson as he tackles the sobering reality that 90% of startups don’t survive, diving deep into the critical missteps that sink promising ventures and the proven strategies that separate thriving businesses from failed dreams. Whether you’re validating your first business idea or scaling an existing company, you’ll discover actionable frameworks to identify fatal blind spots, build resilient business models, and navigate the treacherous waters that claim most entrepreneurs. This episode delivers the hard-won wisdom and practical solutions you need to join the elite 10% of startups that not only survive, but scale successfully.
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