Join Dr. Greg Watson as he reveals why the three-year mark becomes the make-or-break point for most startups, exposing the hidden psychological and operational challenges that derail even promising ventures. Whether you’re approaching this critical milestone or want to prepare for it early, you’ll discover the commitment frameworks and mindset shifts that separate founders who thrive from those who fold. Dr. Watson draws from his experience as both a serial entrepreneur and professor to deliver actionable strategies for navigating the inevitable storms that test every founder’s resolve at this pivotal juncture.
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