In this focused episode, serial entrepreneur and professor Dr. Greg Watson reveals a proven 30-day framework for discovering true product-market fit—the critical milestone that separates struggling startups from breakthrough businesses. Whether you’re a first-time founder validating your initial idea or an experienced entrepreneur pivoting toward sustainable growth, you’ll learn actionable strategies to rapidly test market demand, identify your ideal customers, and iterate your offering based on real data rather than assumptions. Dr. Watson breaks down the exact steps, metrics, and decision points that can save you months of wasted effort and position your venture for scalable success.
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