In this game-changing episode, serial entrepreneur and professor Dr. Greg Watson reveals the hidden profit killers in your customer acquisition strategy and shows you exactly how to calculate, optimize, and dramatically reduce your CAC without sacrificing growth. Whether you’re a startup founder burning through runway or scaling a business that’s stuck in the growth trap, you’ll discover the specific metrics and tactical frameworks that separate profitable companies from those that fail—plus real-world case studies of entrepreneurs who turned their CAC disasters into competitive advantages. Walk away with a clear action plan to immediately audit your acquisition costs and unlock the profitable growth your business deserves.
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