Join serial entrepreneur and professor Dr. Greg Watson as he reveals the proven strategies that separate profitable passion projects from expensive hobbies, showing you exactly how to monetize what you love into a sustainable six-figure business. Whether you’re a first-time founder wrestling with turning your expertise into revenue or a growth-stage entrepreneur looking to scale your passion-driven venture, you’ll discover the essential frameworks for pricing, positioning, and packaging your unique value proposition. Dr. Watson breaks down real-world case studies and actionable steps that will help you avoid the common pitfalls that keep passionate entrepreneurs stuck in the struggle phase instead of thriving in the profit phase.
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