In this essential episode of Entrepreneur Q&A, serial entrepreneur and professor Dr. Greg Watson reveals the critical legal and strategic steps every founder must take to protect their million-dollar startup idea from competitors and copycats. You’ll discover practical IP protection strategies, when to file patents versus trade secrets, and how to safeguard your competitive advantage without breaking the bank—whether you’re pre-launch or scaling rapidly. Dr. Watson draws from his extensive entrepreneurial experience to give you actionable insights that could save your startup from costly intellectual property theft and position you for long-term success.
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