Discover why launching your idea as a founder-first, company-second approach could be the game-changing strategy that separates successful entrepreneurs from those who struggle to gain traction. In this episode, serial entrepreneur and professor Dr. Greg Watson reveals the counterintuitive tactics smart founders use to validate their vision, build credibility, and attract resources before formalizing their business structure—giving you a crucial competitive advantage whether you’re in the idea stage or ready to pivot your existing venture. Learn the specific steps to position yourself as the go-to expert in your field and create momentum that makes investors, partners, and customers come to you.
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